Пример: Кафене иска да достигне до хора в района, които търсят [кафе] или [закуска] от смартфон. Чрез коригиране на офертите с три прости въвеждания заведението може да увеличи офертата си с 25% за търсения от хора, които се намират на около километър разстояние, 20% по-ниска оферта за търсения след 11 ч. и 50% по-висока за такива, извършвани от смартфони. Това коригиране може да се прилага за всички реклами и ключови думи в една-единствена кампания.
2. По-интелигентни реклами, оптимизирани за различни ситуации
Хората, които са в движение или близо до магазина Ви, може да търсят различни неща от онези, намиращи се на работното си място. Чрез подобрени кампании ще показвате реклами на всички устройства с подходящия рекламен текст, връзка към сайта, приложение или разширение, без да се налага да редактирате отделните кампании за всяка възможна комбинация от устройства, местоположение и време на деня.
Пример: Търговец, който има както магазин, така и уебсайт, може да показва реклама с кликване за обаждане и разширения за местоположение на хора, търсещи от смартфоните си. В същото време може да показва реклама на уебсайта си за електронна търговия на тези, които търсят от настолен компютър – всичко в рамките на една-единствена кампания.
3. Разширени отчети за нови типове реализации
Технологията позволява на хората да предприемат различни действия въз основа на видяната реклама, като например да изтеглят приложение или да се обадят. Специалистите по маркетинг се затрудняват да измерват и сравняват тези взаимодействия. За да Ви помогнат да измерите пълната стойност на кампаниите си, подобрените кампании Ви дават възможност лесно да включите обажданията и изтеглянията на приложения като реализации в отчетите си в AdWords.
Пример: В бъдеще също ще можете да включите телефонни обаждания с продължителност 60 или повече секунди, получени в резултат на реклама с обаждане чрез кликване, като реализация в отчетите си в AdWords и да ги сравните с други реализации, като възможни или реални продажби и изтегляния. <Научете повече>
Надстройване до „подобрени кампании“
Активирането на подобрените кампании ще започне през следващите няколко седмици и ще приключи в средата на 2013 г.
Тази функция е предназначена да Ви помогне да постигнете успех в „многоекранния свят“, но преходът включва първоначални промени. Ето няколко полезни ресурса:
През следващите седмици ще разгледаме подробно новите функции със съвети и най-добри практики. Следете следващите публикации в блога. Ще се радваме да получим отзивите Ви.
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Тази статия е много интересна за четене, ще я маркирам в браузъра си, за да я прочета по-късно.
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